The Chocolate Man and His Sales Strategy

By:   Ari Galper

Just around the corner from my house are a few specialty shops catering to the residents in our neighborhood.

Over the past six months, there's been a vacancy in one of them and each day as I walk past it on my way to my office, I've become more curious as to what kind of entrepreneur will rent that space.

A couple of months ago, my curiosity was answered.

A gentleman named Antonio rented it (he's from Italy) and his specialty is making chocolates from a family recipe he says, no one else offers in Sydney.

He opened his chocolate shop with trays of his family recipe chocolate that he proudly displays as you walk by his shop window.

Antonio has a great personality. Whenever you walk by his shop he's always smiling and offering a sample.

You can see he is proud of what he does and LOVES his chocolate product.

There's no doubt, he is very knowledgeable from his years of experience in his field.

He even wears one of those fancy chef outfits that gives him a real authentic "chocolatier" look.

The chocolate itself isn't bad, but it certainly isn't a game changer.

Over the last couple of weeks as I've walked by his shop, I've started to make mental notes to myself about his odds of making his entrepreneurial venture a success.

Cesar Ritz Inspiring Quotes

Cesar Ritz:
"Never say no when a client asks for something, even if it is the moon. You can always try, and anyhow there is plenty of time afterward to explain that it was not possible."